How to make a music video
Syncing multiple angles
Auto sync feature: selecting two clips and left clicking them, allows you to use the auto sync feature. This feature aligns the clips based on their waveforms. Auto sync can create a few problems. For example, sometimes the feature does not line up the clips well. Manuel syncing is the preferred option.
Manuel syncing: Grab the master audio track and put it as the "main storyline". Choose the clips and arrange them (on top of the master audio) based on their audio. The "gain" slider can be used to change the gain setting on a selected clip. Use this setting to lower the gain for a clip, so that the master audio can be heard clearly. It is important to mark key points in the song, so that you know which clips go where. "snapping" automatically aligns the key points of a clip and audio. The snapping feature can be enabled by Choosing View > Snapping (or press N). A checkmark will indicate that snapping is on. You can press N to turn snapping on or off while you're dragging a clip.
Once all the clips have been aligned, play the whole video through and look for parts that need to be edited. Hover over the clips, to see which ones you want to edit. Command + V can be used to split the clip at the play-head. Press N to turn on snapping for the clip. and press alt to isolate the clip for editing. Not selecting a clip you want to split, automatically splits the main story-line clip or audio by default. So it is important to choose a clip. The best way to sync clips correctly is to feel the music.Try to understand when a cut needs to be made.Get a general sense of when a clip needs to be altered to match the beat of the song. Show your edit to people to get an opinion. Watch your edit over and over again, and make changes until you are satisfied. Make sure the audio and clips are in-sync before cutting together the music video.
Style
Music videos use a wide range of styles of film making techniques for example animation and documentaries from different genres and artists . Every genre has their own style in music videos. I will explain this through my example.
Cutting to the beat
Narrative
Pop
Most pop music videos are the same but the style coming from the artist(s) are very different for example in Katy Perry's firework when you see fireworks bursting from some young people throughout the video, that means they overcome their fears and insecurites (you can also tell by their facial expressions and body language). At the end of the video Perry is dancing with every young person with fireworks bursting from them. Most pop music videos have a message for the audience (mostly for children). Every music video from this genre are the same but they have a different message from different artist's.
Techniques
There are many techniques used in music videos today to help promote the artists music. By looking at the techniques in the artists music videos we can tell which techniques the artist is going to used in his/her future music videos.
-Some of the techniques that are used are:
-Effects
-Miming & Lip- Syncing
-Cutting to the beat
Animation style are also used in music videos. An example of an artist that uses animation in music videos is Kanye West's music video "Good morning". The video takes place within a futuristic city, whose inhabitants are creatures. The protagoinist of the video is a bear, the story shows the bear trying to reach his college campus in time for his graduation ceremony but to do that he must overcome various obstacles and avoid danger along the way.
The animation style in the music video is based around children but the plot in it is aimed at teenagers/university students because the video is about graduation.
Music videos have different conventions depending on the genres the song is in. Genre's such as Hip-Hop has a different convention compared to RnB for example RnB music videos show bright colours and a lot of choreography (It's almost like a party). Most RnB music videos are usually very sexual for example the male artist can be topless or the way the female artist moves her body (no matter what she wears, it connotes that sense of sexuality.
An example of a RnB video is Rihanna "Rude boy". To connote, in this music video the artist is shown wearing a variety of outfits throughout. With the use of green screen there a lot of colours throught the video. The props used in the video include a stuffed lion, motorcycle, a zebra and a extra male. The main instrument that was shown in the video are the drumn kit. What's differnece between this video and the other RnB music video is that rihanna is using the studio to record her music video by performing in front of the green screen to add the special effect in it.
Effects
Lip-Syncing
Cutting the beat involves music and music video. In a music video you notice the scene cuts to a different scene on a certain beat. The scenes in a music video change depending on the production of a song. This techniques is commonly used in the music industry
Most artists usually lip-synch to their songs in their music videos. If the artist's lips in a music video move's faster than their track slow-motion is highly recommended so the artist's lip-synching can look very accurate.
Effects can make music video look very creative. There are many way's to add effects in music videos for example. the green screen, you can change the background from the green screen you can either choose a colour or location. Another example of adding effects to a music video are video editing softwares e.g. final cut pro and iMovie.
By looking at all three of these things that are used in music videos they show me how these are used to make a music video successful.
Techniques: The techniques are used to entertain the audience and to keep them fascinated to the music videos
Styles: The styles that are used in music videos such as narrative are there to show the audience what the artist is like and what experience the person has as an artist
Conventions: The Conventions in a music video shows the audience what the artist want In his/her music video and for example camera shots, location and mise-en-scene
Lighting
Back lights are often used in music videos. The lights should be set up behind the artist.
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