Sometimes in an ident, Typography can be a limitation. For example, the logo used for an ident has to be readable, easy to understand. The typography used for the logo has to create or convey the brand identity of its channel.It has to appeal to the target audience of the channel. Ident creators also have to take into consideration the footage that is applied to the Ident, as the colours used within the footage cannot be too bright, as the text upon the Idents could become hard to read. The font style, size, spacing and alignment within a TV channel's Ident matter. As mentioned before, typography on idents needs to be clear to the viewers. If the audience cannot read the typography, problems could arise and the audience can become annoyed and deterred from watching a particular TV channel. This is because the audience is struggling to read the text displayed on screen or is finding it unpleasant to view due to the colours used for both the text and the background. The logo used in an ident has to also be recognisable. For example, the BBC three ident below only shows the text "THERE". This can be confusing to some viewers because the ident does not show the BBC logo,so the audience does not know if they are watching BBC three or another channel called three.
Colour
The colour limitations in which are presented towards Ident designers are focused around whether the audience members can Identify what the footage is and whether they can read the text on screen with ease but this all depends on the target audience as the young era target audience the more flexible and dynamic the Ident designers can be with the Idents production. Take the FX Idents for example for comparison against the BBC One, all of the footage within each of the BBC One Idents are easily Identifiable as something natural, man-made or a combination of both with very little colour balance applied to the footage to give off a non-edited image towards the audience members and to give a natural light effect, applying this allows for easy reading of the bold white text they use within their logo which is nearly always centred upon the Idents. This clearly comes across as Idents that are aimed at a much larger array of target audience members due to the clarity of the Idents in which people of all ages and visual impairments should. Be able to Identify as a BBC One Ident, and not only from the narrator stating so unless the impairments were severe.Colours can also provide different connotations. For example the ident below is branded with red. This could represent danger. ThIs could be a potential issue for tv channels, because the channel is not being branded in the way it is meant to.
Size
The size of an Ident reflects straight back to resolution of an Ident in the sense of its physical size onscreen and how detailed the image is towards the audience member.With this subheading I am going to go straight to the point on its limitations in which I feel are the exact same as the resolution limitations which is that Ident designers are outputting sizes for Ultrahigh definitions TVs which very few people around the world have and overall wasting time for them selves and the TV channels they are working for. Despite it is not the actual designers was time but more or less the clients (CEOs and other high ranking operators of the TV channels) who are giving orders to the designers to output the Idents in sizes that are barley ever used by consumers due to the technology not being within affordable price ranges at this point in time.Other than the points previously stated there are very limited limitations of size with TV Idents as long as the resolutions that they captured it (if footage based) are high enough to reach 1080P but most professional studio cameras of today can record in much higher sizes and resolutions than the very popular resolution of 1080P .But as very few people around the world have ultra-high definition TVs the rendering of those sizes are what see as currently pointless.
Aspect Ratio and Resolution
Aspect ratio refers to the ratio of the width to the height of the image or screen within a TV channel ident. Aspect ratio overall, limits the resolution of the Idents that are produced. Ident designers are limited to the resolutions given to them via the TV channel company. They must conform to the given resolutions that reflect a specific aspect ratio, if the designer does not render the Idents to the specific resolutions given this could create a draw back for the deadline date set by the client which could potentially limit what Idents are aired on TV, The TV channel will be forced to crop the ident to a suitable ratio, which could affect significant details within the ident. Ident designers must also consider the different types of aspect ratios that are used for TV. 16.9 is the aspect ratio that must TV use nowadays. This is because this ratio looks more natural to the human eye.
The limitations in which designers face with the resolutions they have to render each of the Idents in revolves around how most people only have High Definition TVs up to 1080P and no further, with very few people to date owning Ultra high Definition TVs so the limitations here are more on the consumer end as Idents are also rendered in Ultra High definition but they cannot view them due to their TVs only being High definition compatible and not further so for the designers it is more of a time waster for them as they are most likely waiting hours on end for Idents to render in Ultra high definition resolutions but in the end will most likely only be viewed very few times.
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